Go Car Rental Review 2026: Is It a Good Choice for Renting a Car in Iceland?

Go Car Rental is a practical option for travelers who want to explore Iceland by car without committing to a large international rental brand. Renting a vehicle in Iceland, however, involves more than comparing the advertised daily rate. Road conditions, gravel, wind, insurance exclusions, airport transfers, and the type of vehicle can all affect the real value of a booking.

This Go Car Rental review looks at the company from a traveler’s perspective: legitimacy, customer feedback, booking, vehicle choice, insurance, costs, advantages, drawbacks, and who should use it. The short verdict is positive, but not unconditional. The company offers a useful combination of airport convenience, vehicle variety, and flexible insurance options. At the same time, renters need to understand the deductible, road tax, exclusions, and their responsibility for certain types of damage before paying.

Is Go Car Rental Good for Iceland?

Yes. Go Car Rental is a reasonable choice for an Iceland road trip, particularly if you want airport pickup, several vehicle categories, and the ability to choose different levels of insurance protection.

The strongest evidence comes from customer feedback. Trustpilot currently shows a 4.4/5 rating from 372 reviews, with 73% of reviews rated five stars and 13% rated four stars. Recent reviewers frequently praise the shuttle, staff, clean vehicles, and straightforward pickup. Some customers, however, mention scratches, dents, interior cleanliness, or longer waits during busy periods.

For a road trip, Go Car Rental is most attractive when you compare the complete booking rather than just the headline rate. A small economy car can make sense for Reykjavík and straightforward paved-road travel, while a larger AWD or 4WD vehicle may be more appropriate for demanding routes.

If convenience and a broad vehicle selection matter more than finding the absolute lowest advertised rate, it deserves a place on your shortlist.

Check Go Car Rental availability for your Iceland trip →

Is Go Car Rental Legit and Safe?

Yes. Go Car Rental operates from a Keflavík location and a Reykjavík office, and its website publishes rental terms, insurance information, a price list, and airport transfer instructions. The company’s current terms identify the mandatory road tax and explain the insurance structure.

Trust is also supported by the company’s public Trustpilot profile. The profile currently lists 371 reviews and a 4.4 rating. The majority of recent reviews are positive, although the presence of critical reviews is a useful reminder to inspect the vehicle carefully at pickup.

Insurance is where renters should slow down. The rental fee includes mandatory vehicle insurance, including liability insurance and accident insurance for the driver and passengers. Customers can then purchase additional protection such as CDW, SCDW, Gravel Protection, Sand and Ash Protection, or Zero Excess depending on the plan.

Not every risk is covered. The company states that certain wheel, suspension, battery, glass, and parts-related damage is excluded. Its insurance information also warns that wind-related door damage, water-crossing damage, and towing or recovery costs may not be covered.

That means “safe” should not be interpreted as “every possible accident has zero financial responsibility.” Read the exclusions before choosing your coverage.

What to Expect When Booking With Go Car Rental?

The booking process is designed around a typical Iceland airport rental.

First, enter your travel dates and select a pickup and return location. Keflavík International Airport is the main option for travelers flying into Iceland, while the company also lists a Reykjavík office.

Next, select the vehicle category. The current fleet page includes small cars, family vehicles, and larger options, with automatic, manual, FWD, AWD, and 4WD choices depending on the vehicle. Capacity also ranges from smaller two-piece luggage setups to larger passenger vehicles.

Then review the insurance. This is the stage where a low initial quote can become a significantly higher total. Compare the deductible, gravel protection, roadside assistance, and other protections rather than automatically selecting the cheapest package.

Airport pickup is another useful feature. The company says its complimentary shuttle operates every day, tracks flights, and normally arrives at the designated airport pickup point every 20 to 30 minutes.

At pickup, inspect the vehicle before driving away. Photograph every visible scratch, dent, wheel mark, windshield issue, and interior problem. This is particularly important in Iceland because gravel and weather can create legitimate road-trip risks.

At return, follow the fuel and timing requirements in your rental agreement. Keep your booking confirmation and any damage documentation until the rental has been fully closed.

Go Car Rental vs Booking Directly With Another Rental Company

The most important question is not simply whether Go Car Rental is good. It is whether its complete offer is better for your specific trip than another Iceland rental company.

Booking directly can be better when another provider offers a materially lower total price for the same vehicle and comparable protection. It can also make sense if you already prefer a company with a particular pickup system or insurance policy.

Go Car Rental becomes more compelling when its quote is competitive and the vehicle category matches your itinerary. The important comparison is therefore apples-to-apples: same dates, same vehicle class, similar insurance, similar mileage, and all mandatory fees included.

Compare your full Go Car Rental quote before booking →

What Can You Rent From Go Car Rental?

The fleet is broad enough to cover several common Iceland travel styles. The current vehicle page lists small models such as Hyundai i10, Toyota Yaris, and Renault Clio, alongside family vehicles such as Kia Ceed and larger passenger options including Renault Trafic and Volkswagen Caravelle.

For Reykjavík and short paved-road trips, a small FWD vehicle can be a sensible choice. It is easier to handle, usually uses less fuel, and may be enough for travelers who are not planning challenging routes.

For couples or families completing the Ring Road, a compact or family vehicle can provide a better balance between comfort, luggage capacity, and running costs.

For travelers planning routes that require more capability, an AWD or 4WD vehicle deserves consideration. However, having four-wheel drive does not automatically mean every F-road or river crossing is permitted. Always check the vehicle restrictions, road conditions, and rental agreement.

The best vehicle is the smallest one that comfortably and legally handles your actual itinerary. Paying for a 4WD you do not need can inflate your budget, while choosing a basic car for an unsuitable route can create a much bigger problem.

Browse Go Car Rental vehicles for your Iceland route →

How Much Does Go Car Rental Cost?

The final price depends on dates, vehicle category, insurance, and extras. Travelers should also account for mandatory road tax.

The company’s current terms state that a mandatory road tax of €10.50 per rental day applies to all rentals, regardless of insurance coverage or driving route. That fee is collected by the rental company for payment to the relevant authorities.

Insurance deductibles can also be significant. The current price list shows CDW with a deductible of up to $4,065, SCDW up to $1,162, while Zero Excess is listed at $0. Gravel Protection varies by insurance level, with the published deductible ranging from $1,162 under Basic to $0 under Gold and Platinum.

The price list also identifies service charges. A processing/service fee is listed at $12, missing fuel is charged at cost plus a €30 processing fee, and towing is listed at $3 per kilometer.

These figures show why a cheap headline rate should never be treated as the final cost. Insurance, road tax, optional protection, fuel, and potential service charges can change the economics.

Is Go Car Rental Cheap?

It can be competitive, but “cheap” depends on the total package rather than the starting price.

For a budget traveler, the temptation is to select the lowest daily rate and ignore protection. That approach can work when the itinerary is simple and the renter fully understands the financial risk. It is less attractive when traveling long distances on gravel-heavy roads or during changeable weather.

A better method is to compare three totals: the basic rental, the rental with the insurance level you actually want, and the complete estimated trip cost including road tax and necessary extras.

This approach also makes comparisons with other Iceland rental companies more meaningful. A provider that appears cheaper at checkout may become more expensive after comparable coverage is added.

Go Car Rental can offer good value when the base rate is competitive and the selected protection matches the trip. It is less compelling if another provider offers a similar vehicle, similar insurance, and lower mandatory costs.

Check the full Go Car Rental price before you book →

Go Car Rental Pros and Cons

The balance is favorable, but this is not a “book and forget” rental. Iceland’s environment makes the rental agreement especially important.

Who Should Use Go Car Rental?

It is a strong fit for travelers arriving through Keflavík who want to start driving soon after landing. The free shuttle adds convenience, especially for visitors carrying luggage after a long international flight.

It also suits couples, families, and groups because the fleet includes smaller cars and larger passenger vehicles. Travelers planning a Ring Road itinerary can select a vehicle around luggage and passenger requirements rather than being limited to one class.

Budget-conscious travelers can also benefit if they compare the complete cost and choose only the insurance they genuinely need.

It may be less suitable for someone whose only priority is the lowest possible headline rate. It is also not ideal for renters who do not want to read exclusions or who assume that an insurance upgrade automatically covers every type of damage.

Tips Before Booking Go Car Rental

1. Compare the total price, not only the daily rate.
2. Add the mandatory road tax to your budget.
3. Read the deductible for your selected insurance.
4. Check whether gravel, sand, ash, tires, or roadside assistance are covered.
5. Photograph the car before leaving the pickup location.
6. Record existing scratches and dents.
7. Confirm that your vehicle is suitable for your itinerary.
8. Never assume that an AWD or 4WD vehicle permits every F-road.
9. Avoid unsafe water crossings and off-road driving.
10. Keep your rental documents and damage evidence until the booking is closed.

Cancellation terms also deserve attention. The current terms state that a full refund applies to qualifying refundable payments when cancellation is made at least 24 hours before the rental starts.

FAQ About Go Car Rental

Is Go Car Rental legitimate?

Yes. It publishes rental terms and pricing information and operates locations in Keflavík and Reykjavík. Its Trustpilot profile currently shows 371 reviews and a 4.4 rating.

Does Go Car Rental provide airport pickup?

Yes. The company offers complimentary shuttle pickup from Keflavík Airport and says the shuttle normally arrives every 20 to 30 minutes.

Does Go Car Rental include insurance?

Mandatory vehicle insurance is included in the rental fee, while additional protection can be purchased depending on the selected plan.

Does Go Car Rental cover gravel damage?

Gravel Protection is available, but the deductible depends on the insurance package. Check the exact plan before paying.

Can I drive F-roads with Go Car Rental?

Only when the vehicle and rental conditions permit it. Four-wheel drive alone should not be treated as permission to use every F-road or cross rivers.

What damage may not be covered?

The company lists several exclusions, including certain wheel and suspension damage, wind-related door damage, water-crossing damage, and towing or recovery expenses.

Is Go Car Rental good for the Ring Road?

Yes, provided you select a vehicle appropriate for the season, road conditions, passenger count, and luggage.

Final Verdict: Is Go Car Rental Worth It?

Overall, Go Car Rental is worth considering for an Iceland road trip. Its strongest advantages are airport convenience, a varied fleet, multiple insurance choices, and generally positive customer feedback.

The Trustpilot profile is encouraging, but the 4.4/5 score should not replace your own due diligence. Recent reviews praise staff, vehicles, and shuttle efficiency, while some customers report vehicle-condition or waiting-time issues.

The biggest consideration is insurance. Iceland can be unforgiving to rental vehicles, and the difference between a manageable deductible and a large liability can be substantial. Read the exclusions, understand the road tax, and choose protection according to your itinerary.

For most travelers, the decision comes down to one simple question: does the complete price for the right vehicle and appropriate protection beat the alternatives? If yes, there is little reason to rule the company out.

Book your Iceland rental with the company today →

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